It's not what you know but who you know

Written by

Ned Younger


September 22, 2016

Back in February, we put on a panel discussion about diversity in the creative industries. It was called, ‘It’s Not What You Know But Who You Know’ and we had a panel of major experts. Michelle Morgan, MD at Livity, Paul Drake, Director at D&AD New Blood Foundation, Charlie Kennard, Headmaster at ELAM and our very own Sofia, Nicorici, CMN Alumni extraordinaire.

Michelle spoke about the need for agencies to put more resource into reaching out to young people from underrepresented backgrounds. And what Livity are doing through their Digify programme.

As a head of an academy focussed on supporting young people with musical talent from all backgrounds, Charlie explained the lack of representation in the music industry and how his school was investing in its mentoring programme.


D&AD New Blood have recently set up their Shift programme, a night school aimed at anyone interested in a career in the creative industries. Paul spoke specifically about their plans for the programme.

As a former mentee on the programme, Sofia was able to explain the value she got from having a mentor, someone who was able to connect her with lots of people who work in various roles in the industry. She spoke about how her school doesn't offer much in the way of careers advice for those interested in a career in media, and her ambitions for the future.

November 20, 2017

Through the eyes of a mentor

October 27, 2017


August 31, 2017

Why is the UK creative industry still missing the most promising young people?